Said Farooq Shah, Salman Arif Cheema, Zawar Hussain, Ejaz Ali Shah. Masking data: a solution to social desirability bias in paired comparison experiments. Communications in Statistics - Simulation and Computation, 51(6):3149-3167, 2022. [doi]
@article{ShahCHS22,
title = {Masking data: a solution to social desirability bias in paired comparison experiments},
author = {Said Farooq Shah and Salman Arif Cheema and Zawar Hussain and Ejaz Ali Shah},
year = {2022},
doi = {10.1080/03610918.2019.1710191},
url = {https://doi.org/10.1080/03610918.2019.1710191},
researchr = {https://researchr.org/publication/ShahCHS22},
cites = {0},
citedby = {0},
journal = {Communications in Statistics - Simulation and Computation},
volume = {51},
number = {6},
pages = {3149-3167},
}