James G. Shanahan, Goutham Kurra. Digital Advertising: An Information Scientist's Perspective. In Massimo Melucci, Ricardo A. Baeza-Yates, editors, Advanced Topics in Information Retrieval. Volume 33 of The Information Retrieval Series, pages 209-237, Springer, 2011. [doi]
@incollection{ShanahanK11,
title = {Digital Advertising: An Information Scientist's Perspective},
author = {James G. Shanahan and Goutham Kurra},
year = {2011},
doi = {10.1007/978-3-642-20946-8_9},
url = {http://dx.doi.org/10.1007/978-3-642-20946-8_9},
researchr = {https://researchr.org/publication/ShanahanK11},
cites = {0},
citedby = {0},
pages = {209-237},
booktitle = {Advanced Topics in Information Retrieval},
editor = {Massimo Melucci and Ricardo A. Baeza-Yates},
volume = {33},
series = {The Information Retrieval Series},
publisher = {Springer},
isbn = {978-3-642-20946-8},
}