Shari Shang, Ya Fen. Understanding the Technology and Organizational Elements of Customer Relationship Management Systems. In Guillermo Rodríguez-Abitia, Ignacio Ania B., editors, Connecting the Americas. 12th Americas Conference on Information Systems, AMCIS 2006, Acapulco, México, August 4-6, 2006. pages 313, Association for Information Systems, 2006. [doi]
@inproceedings{ShangF06,
title = {Understanding the Technology and Organizational Elements of Customer Relationship Management Systems},
author = {Shari Shang and Ya Fen},
year = {2006},
url = {http://aisel.aisnet.org/amcis2006/313},
researchr = {https://researchr.org/publication/ShangF06},
cites = {0},
citedby = {0},
pages = {313},
booktitle = {Connecting the Americas. 12th Americas Conference on Information Systems, AMCIS 2006, Acapulco, México, August 4-6, 2006},
editor = {Guillermo Rodríguez-Abitia and Ignacio Ania B.},
publisher = {Association for Information Systems},
}