Di Shang, Roumen Vragov. Experimental Evaluation of Sponsored Search Auction Mechanisms. In 21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015. Association for Information Systems, 2015. [doi]
@inproceedings{ShangV15,
title = {Experimental Evaluation of Sponsored Search Auction Mechanisms},
author = {Di Shang and Roumen Vragov},
year = {2015},
url = {http://aisel.aisnet.org/amcis2015/e-Biz/GeneralPresentations/23},
researchr = {https://researchr.org/publication/ShangV15},
cites = {0},
citedby = {0},
booktitle = {21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015},
publisher = {Association for Information Systems},
}