Intention to Engage in Social Commerce: Uses and Gratifications Approach

Shwadhin Sharma, Robert Crossler. Intention to Engage in Social Commerce: Uses and Gratifications Approach. In 20th Americas Conference on Information Systems, AMCIS 2014, Savannah, Georgia, USA, August 7-9, 2014. Association for Information Systems, 2014. [doi]

Authors

Shwadhin Sharma

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Robert Crossler

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