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Why people spread rumors on social media: developing and validating a multi-attribute model of online rumor dissemination

Yung-Cheng Shen, Crystal T. Lee, Ling-Yen Pan, Chung-Yuan Lee. Why people spread rumors on social media: developing and validating a multi-attribute model of online rumor dissemination. Online Information Review, 45(7):1227-1246, 2021. [doi]

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