Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers

Jiuh-Biing Sheu. Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers. European Journal of Operational Research, 214(2):246-255, 2011. [doi]

@article{Sheu11,
  title = {Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers},
  author = {Jiuh-Biing Sheu},
  year = {2011},
  doi = {10.1016/j.ejor.2011.04.031},
  url = {http://dx.doi.org/10.1016/j.ejor.2011.04.031},
  tags = {contracts},
  researchr = {https://researchr.org/publication/Sheu11},
  cites = {0},
  citedby = {0},
  journal = {European Journal of Operational Research},
  volume = {214},
  number = {2},
  pages = {246-255},
}