From Minnows to Whales: An Empirical Study of Purchase Behavior in Freemium Social Games

Savannah Wei Shi, Mu Xia, Yun Huang. From Minnows to Whales: An Empirical Study of Purchase Behavior in Freemium Social Games. Int. J. Electronic Commerce, 20(2):177-207, 2015. [doi]

Authors

Savannah Wei Shi

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Mu Xia

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Yun Huang

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