Using Curiosity and Group-buying Navigation to Explore the Influence of Perceived hedonic Value, Attitude, and Group-buying Behavioral Intention

Wen-Lung Shiau, Hsiao-Chi Wu. Using Curiosity and Group-buying Navigation to Explore the Influence of Perceived hedonic Value, Attitude, and Group-buying Behavioral Intention. JSW, 8(9):2169-2176, 2013. [doi]

Authors

Wen-Lung Shiau

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Hsiao-Chi Wu

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