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Online Customer Experience at China's Double 11 Online Shopping Festival: An Empirical Model of Antecedents and Consequences

Wen-Lung Shiau, Mengru Zhou, Chang Liu. Online Customer Experience at China's Double 11 Online Shopping Festival: An Empirical Model of Antecedents and Consequences. In The 20th Wuhan International Conference on E-Business, WHICEB 2021, Wuhan, China, 28-30 May 2021. pages 43, Association for Information Systems, 2021. [doi]

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Wen-Lung Shiau

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Mengru Zhou

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Chang Liu

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