Using genetic algorithms to breed competitive marketing strategies

G. M. Shiraz, Robert E. Marks, David F. Midgley, Lee G. Cooper. Using genetic algorithms to breed competitive marketing strategies. In Proceedings of the IEEE International Conference on Systems, Man and Cybernetics, SMC 1998, Hyatt Regency La Jolla, San Diego, California, USA, October 11-14,1998. pages 2367-2372, IEEE, 1998. [doi]

Authors

G. M. Shiraz

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Robert E. Marks

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David F. Midgley

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Lee G. Cooper

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