Effects of Color Appeal, Perceived Risk and Culture on User's Decision in Presence of Warning Banner Message

Mario Silic, Dianne Cyr, Andrea Back, Adrian Holzer. Effects of Color Appeal, Perceived Risk and Culture on User's Decision in Presence of Warning Banner Message. In 50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017. pages 1-10, AIS Electronic Library (AISeL), 2017. [doi]

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