The role of customer engagement in cultivating relationships with automotive Facebook brand pages

Thanuka Mahesha de Silva. The role of customer engagement in cultivating relationships with automotive Facebook brand pages. Online Information Review, 45(7):1362-1380, 2021. [doi]

@article{Silva21c-0,
  title = {The role of customer engagement in cultivating relationships with automotive Facebook brand pages},
  author = {Thanuka Mahesha de Silva},
  year = {2021},
  doi = {10.1108/OIR-11-2019-0352},
  url = {https://doi.org/10.1108/OIR-11-2019-0352},
  researchr = {https://researchr.org/publication/Silva21c-0},
  cites = {0},
  citedby = {0},
  journal = {Online Information Review},
  volume = {45},
  number = {7},
  pages = {1362-1380},
}