Can Marketing Strategies Enhance the Adoption of Electronic Government Initiatives?

Antonis C. Simintiras, Yogesh Kumar Dwivedi, Nripendra P. Rana. Can Marketing Strategies Enhance the Adoption of Electronic Government Initiatives?. IJEGR, 10(2):1-7, 2014. [doi]

Authors

Antonis C. Simintiras

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Yogesh Kumar Dwivedi

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Nripendra P. Rana

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