Enabling the marketing systems orientation: re-establishing the ontic necessity of relations

Hamish Simmonds. Enabling the marketing systems orientation: re-establishing the ontic necessity of relations. Kybernetes, 47(10):1992-2011, 2018. [doi]

@article{Simmonds18-0,
  title = {Enabling the marketing systems orientation: re-establishing the ontic necessity of relations},
  author = {Hamish Simmonds},
  year = {2018},
  doi = {10.1108/K-09-2017-0352},
  url = {https://doi.org/10.1108/K-09-2017-0352},
  researchr = {https://researchr.org/publication/Simmonds18-0},
  cites = {0},
  citedby = {0},
  journal = {Kybernetes},
  volume = {47},
  number = {10},
  pages = {1992-2011},
}