Luuk P. A. Simons, Charles Steinfield, Harry Bouwman. Strategic positioning of the Web in a multi-channel market approach. Internet Research, 12(4):339-347, 2002. [doi]
@article{SimonsSB02,
title = {Strategic positioning of the Web in a multi-channel market approach},
author = {Luuk P. A. Simons and Charles Steinfield and Harry Bouwman},
year = {2002},
doi = {10.1108/10662240210442484},
url = {http://dx.doi.org/10.1108/10662240210442484},
tags = {systematic-approach},
researchr = {https://researchr.org/publication/SimonsSB02},
cites = {0},
citedby = {0},
journal = {Internet Research},
volume = {12},
number = {4},
pages = {339-347},
}