How Data Breaches Ruin Firm Reputation on Social Media! - Insights from a Sentiment-based Event Study - researchr publication authors

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Griselda Sinanaj, Jan Muntermann, Timo Cziesla. How Data Breaches Ruin Firm Reputation on Social Media! - Insights from a Sentiment-based Event Study. In Oliver Thomas, Frank Teuteberg, editors, Smart Enterprise Engineering: 12. Internationale Tagung Wirtschaftsinformatik, WI 2015, Osnabrück, Germany, March 4-6, 2015. pages 902-916, 2015. [doi]

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