Hugo Skaalsvik, Bjørn Olsen. Service branding: suggesting an interactive model of service brand development. Kybernetes, 43(8):1209-1223, 2014. [doi]
@article{SkaalsvikO14,
title = {Service branding: suggesting an interactive model of service brand development},
author = {Hugo Skaalsvik and Bjørn Olsen},
year = {2014},
doi = {10.1108/K-12-2013-0274},
url = {http://dx.doi.org/10.1108/K-12-2013-0274},
researchr = {https://researchr.org/publication/SkaalsvikO14},
cites = {0},
citedby = {0},
journal = {Kybernetes},
volume = {43},
number = {8},
pages = {1209-1223},
}