Eric Sodomka, Sébastien Lahaie, Dustin Hillard. A predictive model for advertiser value-per-click in sponsored search. In Daniel Schwabe, Virgílio A. F. Almeida, Hartmut Glaser, Ricardo A. Baeza-Yates, Sue B. Moon, editors, 22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013. pages 1179-1190, International World Wide Web Conferences Steering Committee / ACM, 2013. [doi]
@inproceedings{SodomkaLH13,
title = {A predictive model for advertiser value-per-click in sponsored search},
author = {Eric Sodomka and Sébastien Lahaie and Dustin Hillard},
year = {2013},
url = {http://dl.acm.org/citation.cfm?id=2488491},
researchr = {https://researchr.org/publication/SodomkaLH13},
cites = {0},
citedby = {0},
pages = {1179-1190},
booktitle = {22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013},
editor = {Daniel Schwabe and Virgílio A. F. Almeida and Hartmut Glaser and Ricardo A. Baeza-Yates and Sue B. Moon},
publisher = {International World Wide Web Conferences Steering Committee / ACM},
isbn = {978-1-4503-2035-1},
}