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Osama Sohaib, Kyeong Kang. Individual Level Culture Effects on Multi-Perspective iTrust in B2C E-commerce. In Australasian Conference on Information Systems, ACIS 2015, Adelaide, SA, Australia, 30 November - 4 December 2015. pages 19, 2015. [doi]
Possibly Related PublicationsThe following publications are possibly variants of this publication: A study of individual consumer level culture in B2C e-commerce through a multi-perspective iTrust modelOsama Sohaib. PhD thesis, University of Technology Sydney, Australia, 2015. [doi] Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R modelOsama Sohaib, Kyeong Kang. ijeb, 12(2):142-161, 2015. [doi]
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