A "Buffer" or "Boomerang?" - The Role of Corporate Reputation in Bad Times

Yj Sohn, Ruthann Weaver Lariscy. A "Buffer" or "Boomerang?" - The Role of Corporate Reputation in Bad Times. Communication Research, 42(2):237-259, 2015. [doi]

Authors

Yj Sohn

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Ruthann Weaver Lariscy

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