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Spillover Effect of Consumer Awareness on Third-Party Sellers' Selling Strategies on Retail Platforms

Wen Song, Jianqing Chen, Wenli Li. Spillover Effect of Consumer Awareness on Third-Party Sellers' Selling Strategies on Retail Platforms. In Yong Jin Kim, Ritu Agarwal, Jae Kyu Lee, editors, Proceedings of the International Conference on Information Systems - Transforming Society with Digital Innovation, ICIS 2017, Seoul, South Korea, December 10-13, 2017. Association for Information Systems, 2017. [doi]

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Wen Song

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Jianqing Chen

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Wenli Li

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