A dual-channel supply chain model considering supplier's mental accounting and retailer's fairness concerns

Yanan Song, JunLin Chen, Yu Yang, Chuanliang Jia, Jie Su. A dual-channel supply chain model considering supplier's mental accounting and retailer's fairness concerns. In Yong Shi, Peter Wolcott, Wikil Kwak, Zhengxin Chen, Yingjie Tian, Heeseok Lee, editors, Proceedings of the 6th International Conference on Information Technology and Quantitative Management, ITQM 2018, Advanced Information Technology and Global Business Competition, October 20-21, 2018, Omaha, Nebraska, USA. Volume 139 of Procedia Computer Science, pages 347-355, Elsevier, 2018. [doi]

Authors

Yanan Song

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JunLin Chen

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Yu Yang

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Chuanliang Jia

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Jie Su

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