Mengmeng Song, Lin Qiao, Rob Law. Formation path of customer engagement in virtual brand community based on back propagation neural network algorithm. IJCSE, 22(4):454-465, 2020. [doi]
@article{SongQL20,
title = {Formation path of customer engagement in virtual brand community based on back propagation neural network algorithm},
author = {Mengmeng Song and Lin Qiao and Rob Law},
year = {2020},
doi = {10.1504/IJCSE.2020.109405},
url = {https://doi.org/10.1504/IJCSE.2020.109405},
researchr = {https://researchr.org/publication/SongQL20},
cites = {0},
citedby = {0},
journal = {IJCSE},
volume = {22},
number = {4},
pages = {454-465},
}