William E. Spangler, Mordechai Gal-Or, Jerrold H. May. Using data mining to profile TV viewers. Communications of the ACM, 46(12):66-72, 2003. [doi]
@article{SpanglerGM03,
title = {Using data mining to profile TV viewers},
author = {William E. Spangler and Mordechai Gal-Or and Jerrold H. May},
year = {2003},
doi = {10.1145/953460.953461},
url = {http://doi.acm.org/10.1145/953460.953461},
tags = {data-flow, e-science},
researchr = {https://researchr.org/publication/SpanglerGM03},
cites = {0},
citedby = {0},
journal = {Communications of the ACM},
volume = {46},
number = {12},
pages = {66-72},
}