Vicarious Learning in New Product Introductions in the Early Years of a Converging Market

Raji Srinivasan, Pamela Haunschild, Rajdeep Grewal. Vicarious Learning in New Product Introductions in the Early Years of a Converging Market. Management Science, 53(1):16-28, 2007. [doi]

Authors

Raji Srinivasan

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Pamela Haunschild

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Rajdeep Grewal

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