Jaideep Srivastava, Jau-Hwang Wang, Ee-Peng Lim, San-Yih Hwang. A Case for Analytical Customer Relationship Management. In Ming-Shan Cheng, Philip S. Yu, Bing Liu, editors, Advances in Knowledge Discovery and Data Mining, 6th Pacific-Asia Conference, PAKDD 2002, Taipei, Taiwan, May 6-8, 2002, Proceedings. Volume 2336 of Lecture Notes in Computer Science, pages 14-27, Springer, 2002. [doi]
@inproceedings{SrivastavaWLH02,
title = {A Case for Analytical Customer Relationship Management},
author = {Jaideep Srivastava and Jau-Hwang Wang and Ee-Peng Lim and San-Yih Hwang},
year = {2002},
url = {http://link.springer.de/link/service/series/0558/bibs/2336/23360014.htm},
researchr = {https://researchr.org/publication/SrivastavaWLH02},
cites = {0},
citedby = {0},
pages = {14-27},
booktitle = {Advances in Knowledge Discovery and Data Mining, 6th Pacific-Asia Conference, PAKDD 2002, Taipei, Taiwan, May 6-8, 2002, Proceedings},
editor = {Ming-Shan Cheng and Philip S. Yu and Bing Liu},
volume = {2336},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {3-540-43704-5},
}