Sponsored ad-based similarity: an approach to mining collective advertiser intelligence

Jessica Staddon. Sponsored ad-based similarity: an approach to mining collective advertiser intelligence. In Ying Li, Arun C. Surendran, Dou Shen, editors, Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, ADKDD '08, Las Vegas, Nevada, USA, August 24, 2008. pages 50-56, ACM, 2008. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.