Websites and Virtual Realities: a Useful Marketing Tool Combination? An Exploratory Investigation

Brigitte Stangl, Christian Weismayer. Websites and Virtual Realities: a Useful Marketing Tool Combination? An Exploratory Investigation. In Peter O Connor, Wolfram Höpken, Ulrike Gretzel, editors, Information and Communication Technologies in Tourism, ENTER 2008, Proceedings of the International Conference in Innsbruck, Austria, 2008. pages 141-151, Springer, 2008. [doi]

@inproceedings{StanglW08,
  title = {Websites and Virtual Realities: a Useful Marketing Tool Combination? An Exploratory Investigation},
  author = {Brigitte Stangl and Christian Weismayer},
  year = {2008},
  doi = {10.1007/978-3-211-77280-5_13},
  url = {http://dx.doi.org/10.1007/978-3-211-77280-5_13},
  researchr = {https://researchr.org/publication/StanglW08},
  cites = {0},
  citedby = {0},
  pages = {141-151},
  booktitle = {Information and Communication Technologies in Tourism, ENTER 2008, Proceedings of the International Conference in Innsbruck, Austria, 2008},
  editor = {Peter O Connor and Wolfram Höpken and Ulrike Gretzel},
  publisher = {Springer},
  isbn = {978-3-211-77279-9},
}