Winfried J. Steiner. A Stackelberg-Nash model for new product design. OR Spectrum, 32(1):21-48, 2010. [doi]
@article{Steiner10-4, title = {A Stackelberg-Nash model for new product design}, author = {Winfried J. Steiner}, year = {2010}, doi = {10.1007/s00291-008-0137-4}, url = {https://doi.org/10.1007/s00291-008-0137-4}, researchr = {https://researchr.org/publication/Steiner10-4}, cites = {0}, citedby = {0}, journal = {OR Spectrum}, volume = {32}, number = {1}, pages = {21-48}, }