A Stackelberg-Nash model for new product design

Winfried J. Steiner. A Stackelberg-Nash model for new product design. OR Spectrum, 32(1):21-48, 2010. [doi]

@article{Steiner10-4,
  title = {A Stackelberg-Nash model for new product design},
  author = {Winfried J. Steiner},
  year = {2010},
  doi = {10.1007/s00291-008-0137-4},
  url = {https://doi.org/10.1007/s00291-008-0137-4},
  researchr = {https://researchr.org/publication/Steiner10-4},
  cites = {0},
  citedby = {0},
  journal = {OR Spectrum},
  volume = {32},
  number = {1},
  pages = {21-48},
}