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The Role of Color Contrast and Predominant Primary Color of Icons for Mobile Gaming Apps in Influencing User Reactions

Sascha Steinmann, Robér Rollin, Hanna Schramm-Klein, Gunnar Mau, Gerhard Wagner. The Role of Color Contrast and Predominant Primary Color of Icons for Mobile Gaming Apps in Influencing User Reactions. In Pär Ågerfalk, Natalia Levina, Sia Siew Kien, editors, Proceedings of the International Conference on Information Systems - Digital Innovation at the Crossroads, ICIS 2016, Dublin, Ireland, December 11-14, 2016. Association for Information Systems, 2016. [doi]

Authors

Sascha Steinmann

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Robér Rollin

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Hanna Schramm-Klein

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Gunnar Mau

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Gerhard Wagner

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