Katherine J. Stewart, Ross A. Malaga. Contrast and Assimilation Effects on Consumers' Trust in Internet Companies. Int. J. Electronic Commerce, 13(3):71-94, 2009. [doi]
@article{StewartM09,
title = {Contrast and Assimilation Effects on Consumers' Trust in Internet Companies},
author = {Katherine J. Stewart and Ross A. Malaga},
year = {2009},
doi = {10.2753/JEC1086-4415130303},
url = {http://dx.doi.org/10.2753/JEC1086-4415130303},
researchr = {https://researchr.org/publication/StewartM09},
cites = {0},
citedby = {0},
journal = {Int. J. Electronic Commerce},
volume = {13},
number = {3},
pages = {71-94},
}