Effects of hypertext links on trust transfer - researchr publication authors

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Katherine J. Stewart, Yali Zhang. Effects of hypertext links on trust transfer. In Norman M. Sadeh, Mary Jo Dively, Robert J. Kauffman, Yannis Labrou, Onn Shehory, Rahul Telang, Lorrie Faith Cranor, editors, Proceedings of the 5th International Conference on Electronic Commerce, ICEC 2003, Pittsburgh, Pennsylvania, USA, September 30 - October 03, 2003. Volume 50 of ACM International Conference Proceeding Series, pages 235-239, ACM, 2003. [doi]

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