The Role of Gender in the Hedonic and Utilitarian Value of Digital Games

Jan Storgårds, Bertta Sokura. The Role of Gender in the Hedonic and Utilitarian Value of Digital Games. In Robert C. Nickerson, Ramesh Sharda, editors, Proceedings of the 15th Americas Conference on Information Systems, AMCIS 2009, San Francisco, California, USA, August 6-9, 2009. pages 350, Association for Information Systems, 2009. [doi]

Authors

Jan Storgårds

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Bertta Sokura

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