Troy J. Strader, Anthony R. Hendrickson. Consumer Opportunity, Ability and Motivation as a Framework for Electronic Market Research. Electronic Markets, 9(1):5-8, 1999. [doi]
@article{StraderH99,
title = {Consumer Opportunity, Ability and Motivation as a Framework for Electronic Market Research},
author = {Troy J. Strader and Anthony R. Hendrickson},
year = {1999},
url = {http://www.electronicmarkets.org/modules/pub/view.php/electronicmarkets-147},
researchr = {https://researchr.org/publication/StraderH99},
cites = {0},
citedby = {0},
journal = {Electronic Markets},
volume = {9},
number = {1},
pages = {5-8},
}