Getting beer during commercials: Adverse effects of ad-avoidance

Torben Stühmeier, Tobias Wenzel. Getting beer during commercials: Adverse effects of ad-avoidance. Information Economics and Policy, 23(1):98-106, 2011. [doi]

Authors

Torben Stühmeier

This author has not been identified. Look up 'Torben Stühmeier' in Google

Tobias Wenzel

This author has not been identified. Look up 'Tobias Wenzel' in Google