Data-driven Method for Mobile Game Publishing Marketing Promotion

Yanhui Su, Per Backlund, Henrik Engström, Mattias Strand. Data-driven Method for Mobile Game Publishing Marketing Promotion. In IEEE International Conference on e-Business Engineering, ICEBE 2021, Guangzhou, China, November 12-14, 2021. pages 35-42, IEEE, 2021. [doi]

Authors

Yanhui Su

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Per Backlund

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Henrik Engström

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Mattias Strand

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