Corporate Mission and Vision and Customer Knowledge Management for Increasing Competitive Advantages

Hwanyann Su, Yichen Lin, Chiuhua Lai. Corporate Mission and Vision and Customer Knowledge Management for Increasing Competitive Advantages. In Jian Chen, editor, The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World. pages 941-946, Academic Publishers/World Publishing Corporation, 2004.

Authors

Hwanyann Su

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Yichen Lin

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Chiuhua Lai

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