Mani R. Subramani, Balaji Rajagopalan. Knowledge-sharing and influence in online social networks via viral marketing. Communications of the ACM, 46(12):300-307, 2003. [doi]
@article{SubramaniR03,
title = {Knowledge-sharing and influence in online social networks via viral marketing},
author = {Mani R. Subramani and Balaji Rajagopalan},
year = {2003},
doi = {10.1145/953460.953514},
url = {http://doi.acm.org/10.1145/953460.953514},
tags = {social},
researchr = {https://researchr.org/publication/SubramaniR03},
cites = {0},
citedby = {0},
journal = {Communications of the ACM},
volume = {46},
number = {12},
pages = {300-307},
}