Nichaya Sukpanich, Lei-da Chen. Measuring Consumers Attitudes to Web Advertising. Electronic Markets, 9(1):20-24, 1999. [doi]
@article{SukpanichC99,
title = {Measuring Consumers Attitudes to Web Advertising},
author = {Nichaya Sukpanich and Lei-da Chen},
year = {1999},
url = {http://www.electronicmarkets.org/modules/pub/view.php/electronicmarkets-146},
researchr = {https://researchr.org/publication/SukpanichC99},
cites = {0},
citedby = {0},
journal = {Electronic Markets},
volume = {9},
number = {1},
pages = {20-24},
}