Modeling the Effects of a Service Guarantee on Perceived Service Quality Using Alternating Conditional Expectations (ACE)

Chee-Chuong Sum, Yang-Sang Lee, Julie M. Hays, Arthur V. Hill. Modeling the Effects of a Service Guarantee on Perceived Service Quality Using Alternating Conditional Expectations (ACE). Decision Sciences, 33(3):347-384, 2002. [doi]

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