Membership-Based Free Shipping Programs: A New Vehicle to Gain Competitive Advantage for Online Retailers?

Geng Sun, Huseyin Cavusoglu, Srinivasan Raghunathan. Membership-Based Free Shipping Programs: A New Vehicle to Gain Competitive Advantage for Online Retailers?. In Jan Pries-Heje, Sudha Ram, Michael Rosemann, editors, Proceedings of the International Conference on Information Systems - Bridging the Internet of People, Data, and Things, ICIS 2018, San Francisco, CA, USA, December 13-16, 2018. Association for Information Systems, 2018. [doi]

Authors

Geng Sun

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Huseyin Cavusoglu

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Srinivasan Raghunathan

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