Implicit Community in Online Social Groups: Understand Consumer Network and Purchase Behavior

Yi Sun, Kwok Kee Wei, Yaobin Lu, Zhao Pan. Implicit Community in Online Social Groups: Understand Consumer Network and Purchase Behavior. In Rose Alinda Alias, Pan Shan Ling, Shamshul Bahri, Patrick Finnegan, Choon-Ling Sia, editors, 21st Pacific Asia Conference on Information Systems, PACIS 2017, Langkawi, Malaysia, July 16-20, 2017. pages 214, 2017. [doi]

Authors

Yi Sun

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Kwok Kee Wei

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Yaobin Lu

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Zhao Pan

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