Purchase Decision-Making Factors of Cultural and Creative Products in Colleges and Universities Based on DEMATEL

Yilin Sun, Fan Zhang. Purchase Decision-Making Factors of Cultural and Creative Products in Colleges and Universities Based on DEMATEL. In Jussi Ilari Kantola, Salman Nazir, Vesa Salminen, editors, Advances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2021 Virtual Conferences on Human Factors, Business Management and Society, and Human Factors in Management and Leadership, July 25-29, 2021, USA. Volume 267 of Lecture Notes in Networks and Systems, pages 204-211, Springer, 2021. [doi]

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