IT leveraged downstream supply chain capabilities on competitive marketing performance - a study of Indian manufacturing firms

Srinivasan Sundar, Ganesan Kannabiran, Gaurav Abhishek Tigga. IT leveraged downstream supply chain capabilities on competitive marketing performance - a study of Indian manufacturing firms. IJBPSCM, 10(2):165-194, 2018. [doi]

Authors

Srinivasan Sundar

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Ganesan Kannabiran

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Gaurav Abhishek Tigga

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