Kevin Taaffe, Joseph Geunes, H. Edwin Romeijn. Target market selection and marketing effort under uncertainty: The selective newsvendor. European Journal of Operational Research, 189(3):987-1003, 2008. [doi]
@article{TaaffeGR08,
title = {Target market selection and marketing effort under uncertainty: The selective newsvendor},
author = {Kevin Taaffe and Joseph Geunes and H. Edwin Romeijn},
year = {2008},
doi = {10.1016/j.ejor.2006.11.049},
url = {http://dx.doi.org/10.1016/j.ejor.2006.11.049},
researchr = {https://researchr.org/publication/TaaffeGR08},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {189},
number = {3},
pages = {987-1003},
}