Customization competition between branded firms: Continuous extension of product line from core product

Noritsugu Takagoshi, Nobuo Matsubayashi. Customization competition between branded firms: Continuous extension of product line from core product. European Journal of Operational Research, 225(2):337-352, 2013. [doi]

Authors

Noritsugu Takagoshi

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Nobuo Matsubayashi

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