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An Exploration of Evaluation Metrics for Mobile Push Notifications

Luchen Tan, Adam Roegiest, Jimmy J. Lin, Charles L. A. Clarke. An Exploration of Evaluation Metrics for Mobile Push Notifications. In Raffaele Perego, Fabrizio Sebastiani 0001, Javed A. Aslam, Ian Ruthven, Justin Zobel, editors, Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval, SIGIR 2016, Pisa, Italy, July 17-21, 2016. pages 741-744, ACM, 2016. [doi]

Authors

Luchen Tan

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Adam Roegiest

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Jimmy J. Lin

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Charles L. A. Clarke

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