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Crafting an organizational strategy for the new era: a qualitative study of artificial intelligence transformation in a homegrown Singaporean hotel chain

Kim-Lim Tan, Peik-Foong Yeap, Kevin Chuen-Kong Cheong, Shanu Rekha Loganathan. Crafting an organizational strategy for the new era: a qualitative study of artificial intelligence transformation in a homegrown Singaporean hotel chain. Business Proc. Manag. Journal, 31(8):104-123, 2025. [doi]

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