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From Visibility to Trust: The Impact of Agricultural Product Packaging Images in Livestreaming on Consumer Perception and Repurchase Intention

Huanchen Tang, Jingwen Liang, Jinjin Liu, Miqi Shen, Xiaodong Liu. From Visibility to Trust: The Impact of Agricultural Product Packaging Images in Livestreaming on Consumer Perception and Repurchase Intention. JTAER, 20(3):248, 2025. [doi]

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Huanchen Tang

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Jingwen Liang

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Jinjin Liu

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Miqi Shen

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Xiaodong Liu

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